How to promote our services and

products in a changing market

 

 

Strategic Workshop for Directors

 

1-2 October 2015, Maastricht, the Netherlands

 

 

 

 

 

‘Marketing is so basic that it cannot be considered a separate function. It is the whole business seen from the point of view of its final result, that is, from the customer's point of view. Business success is not determined by the producer but by the customer.’ (Drucker 1999)

 

Market getting’ (or marketing) is about addressing customer, or client, needs, within the boundaries of professional, ethical and financial limitations. Huub Raemakers, consultant and co-owner of Twynstra Gudde, led the workshop by introducing EPR Directors and Professionals to the field of marketing for the rehabilitation sector. Participants applied the theory on a real-life cases presented by 5 of the participants (GTB, Adelante, URI, ONCE Foundation, Marie Homes) and discussed on a marketing strategy.

 

The workshop for Directors co-organised with the Dutch member Adelante, took place in Maastricht on 1-2 October 2015. Participants expressed their great satisfaction for the methodology and the opportunity to discuss with colleagues about common challenges.

 

 

Programme

 

 

 

 

 

 

 


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